Funnels SEO
Optimizing ClickFunnels doesn't have to be hard
ClickFunnels - I’m a big fan of it.
It’s got these amazing features to help you create a powerful marketing sales funnel—something that would be mind-boggling to build on your own.
Russell Brunson, the founder of ClickFunnels, has a clear vision for his product: to help users make money with intelligently sequenced webpages that help them turn site visitors into paying customers.
But while you’ll hear much about the successes people have had using ClickFunnels, there’s little talk of the false beliefs surrounding ClickFunnels optimization. These beliefs prevent users from making the most of their investment in the software. As a member of Russell’s Inner Circle mastermind and president of SEO National, I feel it’s my responsibility to break down those beliefs so that you don’t miss out on the awesome benefits that ClickFunnels brings to businesses.
Let’s get straight into it.
ClickFunnels SEO False Beliefs
Funnels SEO False Belief #1
PPC vs Funnels SEO
Many ClickFunnels users consider paid ads to be the holy grail of lead generation. But here’s what’s interesting: less than 2% of paid ads get clicked on. In contrast, organic listings capture 94% of all clicks on Google Search. So there’s this huge gap in traffic that’s up for grabs.
Here’s the thing: when it comes to organic leads and conversions, non-paid search traffic leaves paid traffic in the dust. Below is a graphic that I made to give you an idea of organic search’s prowess:
Now I’m not saying paid ads suck or that you should stop running Facebook ads and Google Ads for your pages. What I want to illustrate is the massive opportunity that’s available. If you’re already making millions through paid ads, just imagine exponentially increasing that through ClickFunnels SEO.
Or, you might completely switch to organic search to avoid the common pain points of paid advertising.
Imagine:
❌ ad fatigue
❌ ad compliance
❌ ever-changing ad costs
❌ starting all over every few months
❌ logging into your ad account hourly, daily, ever
You don’t have to deal with any of this when you’re working on optimizing your webpages for Google and other search engines. Best of all, organic SEO provides more qualified, high-converting leads because it’s based on satisfying buyer intent rather than stereotyping a persona. So with organic search, you’re likely to get higher conversions since you’re reaching people based on their needs and pain points.
Funnels SEO false belief #2
ClickFunnels SEO is hard to learn
One thing that keeps ClickFunnels users from looking into SEO is the perception that the strategy is overly complex and difficult to learn. But just like funnels aren’t hard, SEO isn’t hard either—you just need the right strategy.
So if you think that:
- SEO is hard
- Content takes forever
- Can't measure SEO progress
It’s just a false belief that can be addressed by learning the basics with the right strategy.
Actually, your current, painful strategy of PPC advertising changes a lot more than SEO.
Whether you’re running Facebook ads or Google ads, they’ll always be ever-changing and exhausting. SEO, meanwhile, is consistent and compounding.
To really understand how much PPC has evolved over the years,
take a look at these historical changes:
- In 2021, Google merged Smart Display and Display campaigns into one campaign type. Plus, it shared that Display campaigns have been automatically put into optimized targeting, leaving many advertisers confused about who they’re going to reach.
- Also in 2021, Google ended support for new broad match modifier (BMM) keywords with the “keyword” notation. This forced Google Ads users to consolidate duplicate keywords and change their BMM phrases to different match types.
- In 2020, Google replaced the average position with Absolute top impression rate and top impression rate.
- In 2019, Google retired the accelerated ad delivery method, citing that it was not cost-effective for smaller businesses. (What about businesses who had success with it?)
- In 2018, for the first time in 18 years, Google pushed users onto a new UI. Google AdWords became Google Ads, with the new platform featuring a lot more tools and functions. Although Google let older users of its ads platform switch to the previous interface for some time, brand new accounts have no switch to the old AdWords option available.
- In 2017, Google loosened the rules around Exact Match terms. Users were allowed to include word order, plurals, and misspells.
- Also in 2017, Google modified EU shopping ads due to the new rules made by the European Commission.
- In 2016, Google quietly removed right-hand search ads from its placement options (except for PLAs)
- In 2015, Google set the default quality score applied to keywords with low impressions and brand-new keywords from 7 to 6.
The next time you hear someone grumble that SEO changes fast and often, take their verdict with a grain of salt. Better yet, send them to this list... they’ll realize how easier SEO is.
Funnels SEO False Belief #3
Getting ads approved is easy
Well, are ads easy to get approved?
Because from what I’ve read and heard, the path to getting ClickFunnels ads approved is a tricky one.
Plenty of users report that Facebook rejected their ads for one or another reason, making their life difficult.
Check out this snapshot from Google SERP:
Tough pill to swallow?
The thing is, Facebook wants the ads you create to be compliant with their advertising policy. More importantly, it wants your landing pages to be a certain type and owned by you. The social media giant doesn’t like it when you promote pages with URLs like your-product.clickfunnels.com through your ads. A workaround for this is to use your own domain, but you’d need to use a plugin to sync ClickFunnels with your domain URL.
Disclaimers are another thing ad advocates need to be mindful of. If you’re advertising a webinar, you need to disclose that you’ll give an offer at the end. A disclaimer should be there on your landing page and in the ad. Additionally, you may need to give disclaimers about results, testimonials, and income claims.
Speaking of income claims, they’re now frowned upon by both Google and Facebook. This means saying anything like you made a million dollars in x weeks is likely to get your ad rejected, even if it’s true. Sure, you can find other ways to entice the audience, but defining your success with numbers has an impact that’s hard to replicate with other strategies.
Funnels SEO False Belief #4
SEO is expensive
LOL. Not compared to paid ads
SEO definitely costs money, but the amount you spend decreases over time as you optimize your strategies to attract and convert leads organically. In comparison, PPC costs keep rising no matter how hard you work to optimize your ads for web traffic and conversions. Recently cited data from Hunch Ads shows that Google and YouTube’s CPM is up by 108%, while Facebook ad cost has increased by 89% year-over-year. This means everyone has to stretch their marketing budget as running ads has gotten more expensive in general.
SEO can solve budgetary problems for you. With the right strategy, you can cut your lead acquisition cost almost in half. One of Inner Circle’s members gave ClickFunnels SEO a shot, and guess what happened next? He cut his lead cost almost by 2/3, from an average of $9 to $4. What’s intriguing is that he achieved this with a minor SEO tweak—such is the power of search engine optimization.
Danny Therien testimonial
ADD TRANSITION INTO ERIN'S VIDEO
Erin V testimonial
So if you’re among the 85% of marketers who are worried about the rising cost of Facebook ads and other PPC ads, it may well be time to take a good, hard look at ClickFunnels SEO.
Funels SEO False Belief #5
PPC tracking is easier than SEO
It’s actually the other way around.
When you’re doing PPC, you have to track countless sources of traffic. Also, each source is not automatically tracked in Google Analytics— you have to set up UTM parameters for every source + every source’s ad type + every source’s different ad copy, or different creative design. Plus, you have to make sure each source you set up passes the data through the user’s journey, whereas instead, organic is there by default.
PPC attribution is confusing too. With customer journeys being long and complicated, it’s difficult to know what value should be assigned to each touchpoint. For instance, if someone enters your funnel via a Google ad, reads an article, then goes to your pricing page, and after a few weeks, clicks and converts on a different post-click landing page, which touchpoint contributed the most to conversion? Yeap, it’s that complicated.
In contrast, SEO tracking is way simpler than paid ads:
Tough pill to swallow?
The thing is, Facebook wants the ads you create to be compliant with their advertising policy. More importantly, it wants your landing pages to be a certain type and owned by you. The social media giant doesn’t like it when you promote pages with URLs like your-product.clickfunnels.com through your ads. A workaround for this is to use your own domain, but you’d need to use a plugin to sync ClickFunnels with your domain URL.
Disclaimers are another thing ad advocates need to be mindful of. If you’re advertising a webinar, you need to disclose that you’ll give an offer at the end. A disclaimer should be there on your landing page and in the ad. Additionally, you may need to give disclaimers about results, testimonials, and income claims.
Speaking of income claims, they’re now frowned upon by both Google and Facebook. This means saying anything like you made a million dollars in x weeks is likely to get your ad rejected, even if it’s true. Sure, you can find other ways to entice the audience, but defining your success with numbers has an impact that’s hard to replicate with other strategies.
Funels SEO False Belief #5
PPC tracking is easier than SEO
All rights reserved, Copyright Funnels SEO™
Funnels SEO is not affiliated or endorsed by ClickFunnels, Facebook, Google, or any search engine.
Privacy